Phil Brook is a globally experienced Sales, Marketing and Communications leader with a passion for data, innovation and technology. With over 30 years, with 3 of the world largest auto companies he has a highly successful track record in strategic marketing, brand building, marketing communications, digital, social, product development and sales management. Phil has the ability to make the complex simple and inspires others with his no nonsense, lead by example management style.
Phil was Chief Marketing officer at General Motors for the Buick and GMC brands based in Detroit Michigan. In this position, he provided senior leadership and strategic direction for Global Buick and GMC marketing and advertising. He transformed the way the Buick and GMC brands target customers and buy media. Brook led the transition of Buick to a premium SUV brand, introduced the GMC “Like a Pro” marketing platform and launched the highly successful Sierra multi-pro tailgate advertising campaign. Brook was also responsible for the introduction of the world’s first all-electric Supertruck the GMC Hummer EV. During his tenure the division generated annual revenue of over $40 billion, achieved 15-year highs for both sales and share and hit record levels for Buick and GMC brand health.
Prior to this role, Brook was the Regional Director of Buick and GMC in the South Central Region based in Dallas Texas. He grew volume, share and profitability for the channel by establishing strong, cooperative partnerships with the Dealer network and focusing on dealer digital retail innovation.
Brook joined General Motors Holden in 2004, following a sales and marketing career with Nissan and Honda. In 2007, he was appointed to Holden Director of Marketing, where he oversaw the brand’s advertising, marketing, and customer retention strategies. In 2011, he was appointed Director of Sales. In 2012, Brook moved into the position of Sales and Marketing Director where he led the national dealer network, introduced the new “Think Holden” brand campaign and successfully launched Holden’s largest ever product portfolio revamp. In 2013, Brook’s role expanded to Executive Director of Vehicle Sales, Service and Marketing for Australia and New Zealand; a role he remained in until taking his Regional Director assignment in the United States.
Brook holds a Bachelor of Science from Monash University, a Masters of Marketing from Melbourne Business School and most recently studied Transformational Leadership at Stanford University Graduate School of Business. He also served on the board of General Motors Holden for Australia and New Zealand.